Published in June 30th, 2009
Are you looking for new ways to leverage partnerships off-site? Are you looking for new ways to resonate with consumers? The United Postal Service (UPS) created a tremendous airport advertising campaign in airports across China in support of its status as the Official Logistics and Express Delivery Sponsor of the 2008 Beijing Olympics. Travelers picking up their belongings at baggage claim were met with an array of creative advertisements featuring UPS employees working in the heat of the mome